WHAT MAKES FOR A SUCCESSFUL SPONSORSHIP?
Bang for the buck! Truly. To sponsor an event means your name is in the promotion leading up to the event. Our events are usually “brought to you by” a media company, so the pre-event promotion is HUGE! Think of the event as the tip of the sponsorship iceberg. For weeks, even months leading up to event showtime, there’s a promotional campaign; ads in the newspaper, social media viralization (has a phrase been coined?), broadcast media spots, bill boards, you name it. That is the iceberg. You get your moneys worth during that time, particularly if you’re smart about it, and we can help you with that. Then comes event day(s), showtime folks. That is when warm bodies, indeed CUSTOMERS wander into your life seeking your products and services.
HOW DO I KNOW IF SPONSORING AN EVENT MAKES SENSE FOR US?
Well, do you have an advertising campaign now? Is it reaching new customers or reinforcing the loyalty of your customer base? If the answer is yes, then it’s probably worth “doubling down” on your existing efforts with an event sponsorship. A package that would leverage your current dollars and actually decrease your overall cost per thousand is easily obtainable. No kidding.
If instead the answer is no, then it may be time to jump into the ad game. If you’ve been waiting to stimulate the right key performance indicators then wait no longer. You’ll see results. Think of the iceberg. It’s a two-for-one deal. You’ve got a competitively priced ad campaign leading up to and beyond a live, well attended event.