The Des Moines Register Media Group
Coul Productions was critical to the successful launch of our All Iowa Auto Show in March. Kent came in and walked us through the P and L, the timeline and the strategy. He not only has experience with auto shows but also with Gannett in other markets. They assisted in all aspects of sales and marketing, including the creation of pricing and presentation and joining us on sales calls. They handled the operations and logistics flawlessly.
We sold out the event and exceeded our revenue and profit goals. They even incubated a profitable “The Future of Cars in Iowa” business conference the day before the Show opened at no additional expense.
Kent and his team combine 20 years of senior newspaper management and event marketing experience. It was the perfect combination for the Des Moines Register;
Craig Crile- Automotive Advertising Manager- Gannett Iowa
Posted on April 18, 2017. Bookmark the permalink. Comments Off on The Des Moines Register Media Group.