What makes for a successful exhibitor experience?

WHAT MAKES FOR A SUCCESSFUL EXHIBITOR EXPERIENCE?

Leave the cell phone in the car! Seriously, the single most important observation we’ve made in the years we’ve produced events is that the most successful exhibitors are the ones who a) stand b) make eye contact and c) invite people to visit their exhibit.

It sounds so blatantly obvious, but you’d be amazed at how many people sit at their booth staring at their cell phone. And guess what? They’re inevitably the ones who say “I didn’t get that many leads”. They’re usually right next to an exhibitor who wants to sign up for the following year on the spot.

If you are paying for the exhibit and sending someone else, make absolutely sure your staff is drilled on these simple expectations. I know it’s just common sense, but as Ben Franklin said, “Common sense is not that common”.

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