Why should newspapers, cable companies and radio stations produce events?

WHY SHOULD NEWSPAPERS, CABLE COMPANIES AND RADIO STATIONS PRODUCE EVENTS?

Events give your sales team a powerful tool for attracting new clients and capturing increased market share from existing ones.

The biggest challenge faceing indepentdent event promoters is the cost of advertising.  Media companies have an inherent advantage with promotion and can leverage this advantage with event sponsorship packages.

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